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Traditional media vs. Digital for the Travel Industry
The Internet is changing the way business is conducted – the most obvious shake-up is in marketing world. The Internet provides instant feedback about which marketing campaigns are and are...
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Demystifying Behavioural Ad Serving for Travel Advertisers
You have probably noticed at some point, that you your searched for a topic that interests you, such as “Gardening Tips” absorbed various content and then later on that day...
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Social Media and your Travel Business
Social Media is a platform which has changed the way people connect with each other. With the advent of social networking websites like Facebook, Twitter, LinkedIn, we are no see a dramatic...
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Facebook and the Travel Industry
Social media used by travellers is growing far faster than the travel industry itself. Travellers referred to a hotel or tourism booking site by Facebook are more likely to book...
